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  • The New Quick Share Feature

    7:00 pm on December 3, 2009 | 0 Comments Permalink | Reply
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    Ok, I have a confession.  I did recently go on vacation and during that time I completely slacked off on updating the blog.  I meant to post this a day or two after the last patch notes went up, but instead I’m just getting to it now a little over a week later.

    The patch notes from last week were almost all about the new Quick Share feature on the site.  We think this is a great enhancement that will make SocialAdr better for everyone concerned.  In particular, these changes were targeted at two goals:

    1) Reactivating our existing free user base.  More activity among our free users means more sharing opportunities and backlinks for our paid accounts.  By making it faster and easier to share bookmarks, plus reminding people on a daily basis, we expect to see an overall increase in the activity in everyone’s queue.

    2) Preparing for the re-launch of our services.  I’ve been talking a lot about upcoming changes, overhauling accounts, etc.  You’re going to see many of those going live in the next week, after which we’ll be going on a major recruiting drive.  These changes will pave the way to keep those new users engaged and active, which benefits the entire community.

    Most of the additional changes have already been made in our development environment and are just going through final testing before being moved up to the production site.  ‘Coming soon’ is on the way out, rapidly being replaced by ‘here it is’.

  • Here Comes the Wrecking Ball

    5:02 pm on November 10, 2009 | 0 Comments Permalink | Reply
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    As I’ve mentioned before, one of the main reasons I was brought on board was to help out with performance and scalability.  And let me tell you, we didn’t waste any time getting right into the thick of it.

    In case you haven’t checked the stats, SocialAdr has posted almost 30,000 backlinks to members’ sites.  That’s a LOT of linking in a pretty short period of time.  We keep track of every individual link: who created the link, who shared the link, what the result was, etc.

    We use that data for all kinds of things like showing you what’s happened to your links and figuring out what’s available for you to share.  As you may have guessed, we’re crunching a lot of data to deliver some of the pages on the site.  And that translates into a lot of server resources and sometimes, slow response times.

    So naturally, as the new guy, my first suggestion was that we completely rip out the entire history tracking system and rewrite it. :)  To Kane’s credit, he didn’t hang up on me and call the whole thing off.  Instead we started talking through how it could work, what impact it would have, and how hard it would be to get done.

    The amazing thing is that less than a week later we rolled out an updated version of the site with a completely revamped history tracking subsystem.  You probably saw the unassuming post announcing some performance enhancements; we didn’t make a big deal about it, but it was no minor upgrade.

    If you haven’t already, you’ll definitely be able to tell how much faster the site is.  The share queue, the history page, and even the dashboard are much more responsive.  Even better, as the number of users and shares increases in the future, we shouldn’t have any trouble handling it in stride.

    Now that we’ve got that behind us, we’re turning our focus to other tasks including keeping the share queue full, revamping user accounts, and enchancing and adding to the bookmarking services.

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